{"id":1737,"date":"2026-06-10T08:50:28","date_gmt":"2026-06-10T08:50:28","guid":{"rendered":"https:\/\/bbstaging.be\/commercial-leadership\/"},"modified":"2026-06-25T15:06:54","modified_gmt":"2026-06-25T15:06:54","slug":"commercial-leadership","status":"publish","type":"page","link":"https:\/\/bbstaging.be\/en\/commercial-leadership\/","title":{"rendered":"Commercial Leadership"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column el_class=&#8221;outer-col-1&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;tabonly&#8221;][vc_empty_space height=&#8221;24px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;global row-3 expertise grid&#8221;][vc_column width=&#8221;8\/12&#8243; el_class=&#8221;outer-col-1&#8243;][vc_row_inner el_class=&#8221;inner-row-1&#8243;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;]<\/p>\n<h4>COMMERCIAL LEADERSHIP<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][vc_empty_space height=&#8221;8px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]<\/p>\n<h1>The roles that shape growth, market position and commercial direction.<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_empty_space height=&#8221;16px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]Commercial Leadership covers the positions that translate the market into growth and direction. From strategy and go-to-market to sales, marketing and business development. These are the roles that shape an organisation&#8217;s commercial DNA and set it in motion.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;18px&#8221; el_class=&#8221;deskonly&#8221;][vc_btn title=&#8221;Get in touch&#8221; css=&#8221;&#8221; link=&#8221;url:%2Fen%2Fcontact|title:Get%20in%20touch&#8221; el_class=&#8221;button1 deskonly-btn&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;4\/12&#8243; el_class=&#8221;outer-col-2&#8243;][vc_row_inner el_class=&#8221;inner-row-1 row-fade-1 row-fade&#8221;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_empty_space height=&#8221;33px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;]<\/p>\n<h3>Executive and C-level<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;13px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]<\/p>\n<ul>\n<li>Chief Commercial Officers (CCO)<\/li>\n<li>Commercial Directors and Sales Directors<\/li>\n<li>Business Development Directors<\/li>\n<li>Marketing Directors at strategic level<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;33px&#8221;][vc_empty_space height=&#8221;8px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_empty_space height=&#8221;9px&#8221; el_class=&#8221;deskonly&#8221;][vc_row_inner el_class=&#8221;inner-row-2 row-fade-2 row-fade&#8221;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_empty_space height=&#8221;33px&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;]<\/p>\n<h3>Strategic management roles<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_empty_space height=&#8221;13px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]<\/p>\n<ul>\n<li>Sales Managers<\/li>\n<li>Marketing Managers (strategic)<\/li>\n<li>Business Development Managers<\/li>\n<li>Senior Key Account Managers<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;33px&#8221;][vc_empty_space height=&#8221;8px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221; el_class=&#8221;mobonly&#8221;][vc_row_inner el_class=&#8221;inner-row-3&#8243;][vc_column_inner][vc_btn title=&#8221;Get in touch&#8221; css=&#8221;&#8221; link=&#8221;url:%2Fen%2Fcontact|title:Get%20in%20touch&#8221; el_class=&#8221;button1 mobonly-btn&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221; el_class=&#8221;mobonly&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;outer-col-1&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_empty_space height=&#8221;30px&#8221; el_class=&#8221;tabonly&#8221;][vc_empty_space height=&#8221;77px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row][vc_row][vc_column el_class=&#8221;outer-col-1&#8243;][vc_column_text css=&#8221;&#8221;]<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;global row-8 expertise&#8221;][vc_column el_class=&#8221;outer-col-1&#8243;][vc_row_inner el_class=&#8221;inner-row-1 grid&#8221;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;34px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;]<\/p>\n<h3 style=\"text-align: center;\">In another role where leadership is explicitly present?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_empty_space height=&#8221;15px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]<\/p>\n<p style=\"text-align: center;\">Get in touch: we always look at the context, not the category.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;13px&#8221; el_class=&#8221;deskonly&#8221;][vc_btn title=&#8221;Get in touch&#8221; css=&#8221;&#8221; link=&#8221;url:%2Fen%2Fcontact|title:Get%20in%20touch&#8221; el_class=&#8221;button1&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;44px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;outer-col-1&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;tabonly&#8221;][vc_empty_space height=&#8221;24px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;global row-3 expertise grid&#8221;][vc_column width=&#8221;8\/12&#8243; el_class=&#8221;outer-col-1&#8243;][vc_row_inner el_class=&#8221;inner-row-1&#8243;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;] COMMERCIAL LEADERSHIP [\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][vc_empty_space height=&#8221;8px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;] The roles that shape growth, market position and commercial direction. [\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_empty_space height=&#8221;16px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;]Commercial Leadership covers the positions that translate the market into growth and direction. From strategy&hellip;&nbsp;<a href=\"https:\/\/bbstaging.be\/en\/commercial-leadership\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Commercial Leadership<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","neve_meta_reading_time":"","footnotes":""},"class_list":["post-1737","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Leadership - Aligned Partners<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Leadership - Aligned Partners\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column el_class=&#8221;outer-col-1&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;tabonly&#8221;][vc_empty_space height=&#8221;24px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;global row-3 expertise grid&#8221;][vc_column width=&#8221;8\/12&#8243; el_class=&#8221;outer-col-1&#8243;][vc_row_inner el_class=&#8221;inner-row-1&#8243;][vc_column_inner el_class=&#8221;inner-col-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;gold&#8221;] COMMERCIAL LEADERSHIP [\/vc_column_text][vc_empty_space height=&#8221;7px&#8221;][vc_empty_space height=&#8221;8px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white&#8221;] The roles that shape growth, market position and commercial direction. 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